Privacy Policy – Mskeyify (UK & EU Compliant)
Effective Date: 17 April 2025
Your privacy matters to us. At Mskeyify, we are committed to safeguarding your personal data in compliance with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).
This Privacy Policy outlines how we collect, use, share, and protect your personal information when you visit or purchase from www.mskeyify.com.
1. Who We Are
Mskeyify is operated by Digitalsactive LTD, with registered offices at:
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
📧 Email: [email protected]
📞 Phone: +44 7380488529
2. Data We Collect
We may collect and process the following categories of personal data:
- Identity Data: Full name, company name (if applicable)
- Contact Data: Email address, phone number, shipping and billing addresses
- Technical Data: IP address, browser details, device type, operating system
- Usage Data: Website activity, product interactions, preferences
- Marketing Data: Your communication preferences and newsletter opt-ins
We do not collect sensitive personal data (special category data) unless explicitly required and with your consent.
3. How We Collect Data
- Directly from you: via forms, account creation, or checkout
- Automatically: using cookies and analytics when you browse the site
- From third parties: like payment processors or advertising partners
4. Legal Bases for Processing
We only process your data when legally permitted. The legal bases we rely on include:
- Consent: For marketing communications and optional cookies
- Contract: To process orders and deliver goods or services
- Legal obligation: For compliance with tax, accounting, or other laws
- Legitimate interest: To improve services, prevent fraud, and ensure site security
5. How We Use Your Data
We use your personal data to:
- Fulfill and manage your orders (digital and physical)
- Provide customer support and resolve disputes
- Send order confirmations and important updates
- Communicate marketing offers (only if you’ve opted in)
- Monitor and improve website performance
- Prevent fraudulent activity
6. Cookies & Tracking
Our website uses cookies and similar tools to improve functionality and user experience. You can accept, reject, or manage cookies at any time. See our [Cookie Policy] for details.
7. Sharing Your Data
We may share your information with:
- Trusted service providers: payment gateways, couriers, hosting services
- Regulatory bodies or legal authorities: when required by law
- Analytics and advertising partners: only where lawful and consented to
We never sell your personal data.
8. International Transfers
If your data is transferred outside the UK or EU (e.g., to US-based services), we ensure it is protected through approved safeguards like Standard Contractual Clauses or other lawful mechanisms.
9. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request erasure (“right to be forgotten”)
- Restrict or object to processing
- Withdraw consent at any time
- Receive your data in a portable format
To exercise these rights, contact: [email protected]
10. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect data from minors. If you believe a child has submitted personal data, please contact us.
11. Data Retention
We retain personal data only as long as necessary to:
- Fulfill orders and customer service obligations
- Comply with tax and accounting laws
- Defend legal claims
After this period, data is securely deleted or anonymised.
12. Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorised access, alteration, or loss.
13. Updates to This Policy
We may update this Privacy Policy occasionally. All changes will be published on this page with a new “Effective Date.” Please check back regularly.
14. Contact Us
If you have questions or concerns about your privacy, please contact us:
📧 Email: [email protected]
📞 Phone: +44 7380488529
🏢 Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom